# Creativity Boosters > Creativity Boosters is a podcast on enterprise innovation hosted by Dinko Juric and Nikhil Unarkant (Denmark). Its thesis: creativity is a system, not a gift. Episodes deliver frameworks, expert interviews and case studies on innovation, change management and implementation inside large organisations. Website: https://thecreativityboosters.com/ · Spotify: https://open.spotify.com/show/5LZ5ra5zWRAIUB9JzFCre7 · Contact: dinko@thecreativityboosters.com ## The Creative Problem-Solving Framework Four phases, each with its own Innovation Masterclass episode: Clarify (solve the right problem), Ideate (generate ideas on demand), Mature (prototype, test, select), Implement (change management, stakeholder buy-in, execution). ## The Creativity Summit - One-day conference by Creativity Boosters in partnership with Microsoft, Friday 27 November 2026, Microsoft Danmark HQ, Kanalvej 7, 2800 Kongens Lyngby, Denmark. Free, curated guest list, English. Themes: driving innovation, change management, implementation. Details and seat requests: https://thecreativityboosters.com/summit ## The Idea Graveyard - [The Idea Graveyard](https://thecreativityboosters.com/idea-graveyard): why good ideas die in organisations. Visitors write an epitaph for an idea their organisation killed (steering committee, pilot purgatory, business case before the experiment, no budget owner, innovation theatre) and add it, without their name, to a moderated wall. 0 real tombstones so far; examples are labelled as examples. ## Episodes (newest first) - [How StorX Makes Data Storage Great Again](https://thecreativityboosters.com/episodes/how-storx-makes-data-storage-great-again) — 2026-05-21, 56 min. Everyone thinks innovation is about AI, apps and speed. But the real competitive edge might be far less visible: where your data lives, and who controls it. - [A Creative Leader's Guide to Embedding AI Without Losing Control w/Christopher Carter](https://thecreativityboosters.com/episodes/embedding-ai-in-sap-without-losing-control) — 2026-05-03, 82 min. How do you embed AI in a business without losing control? Serial entrepreneur Christopher Carter, founder of Mugatu AI (and a bourbon bar, a coffee company and many other ventures), explores where creativity and AI intersect in business. - [Why Average Ideas Win and Great Ideas Fail in Corporate Settings](https://thecreativityboosters.com/episodes/why-great-ideas-fail-in-corporate-settings) — 2026-04-12, 42 min. Your organization says it wants innovation, but your brain (and your company) is wired to reject it. So why do committees keep choosing the safe idea over the breakthrough? - [The rise of Agentic AI and how it enables your creativity](https://thecreativityboosters.com/episodes/agentic-ai-and-creativity) — 2026-03-29, 67 min. What happens when AI stops waiting for instructions and starts acting on its own? Agentic AI doesn't just generate answers: it plans, decides and executes. - [The People Killing Innovation Aren't Who You Think](https://thecreativityboosters.com/episodes/the-people-killing-innovation-arent-who-you-think) — 2026-03-16, 54 min. Every organization talks about innovation, but who actually makes or breaks it? Not the CEO, and not the frontline employee: it's the middle manager. - [Can Europe compete in the AI race dominated by the US and China?](https://thecreativityboosters.com/episodes/can-europe-compete-in-the-ai-race) — 2026-03-08, 88 min. The United States dominates the AI industry, and China is investing billions to close the gap. So where does that leave Europe? - [The Myth of First Mover Advantage](https://thecreativityboosters.com/episodes/the-myth-of-first-mover-advantage) — 2026-02-22, 42 min. Does being first really guarantee success? The case of BYD and Tesla shows how late movers can often outperform early entrants. - [Subtraction Innovation](https://thecreativityboosters.com/episodes/subtraction-innovation) — 2026-02-08, 50 min. What if the most powerful innovation move isn't adding, but removing? PillPack took the pill bottles, the confusion and the mental load out of prescriptions, and Amazon acquired it for $753 million. - [Is AI changing consulting forever?](https://thecreativityboosters.com/episodes/is-ai-changing-consulting-forever) — 2026-01-26, 40 min. If AI knows everything consultants used to sell, what are clients actually paying for? It starts with a $440,000 mistake: a 237-page government report with fake citations and invented quotes. - [Is China Innovating or Just Copying? The $500B Reality](https://thecreativityboosters.com/episodes/is-china-innovating-or-just-copying-the-dollar-500b-reality) — 2025-07-31, 49 min. Is China actually innovating, or just copying at a massive scale? With over $500 billion in annual R&D spending, China is challenging the West in AI, 5G, electric vehicles, and fintech. But do the numbers tell the whole story? We break down the reality of the 'Chinese Innovation Machine' and what it means for global competition. - [Logic vs. Imagination: Why High IQ Teams Fail at Business](https://thecreativityboosters.com/episodes/logic-vs-imagination-why-high-iq-teams-fail-at-business) — 2025-07-12, 66 min. Why do the smartest teams sometimes produce the dullest ideas? Having brilliant minds (high IQ) isn't enough anymore. Without high CQ—your Creativity Coefficient—even the brightest teams struggle to innovate and inspire. - [Ranking U.S. Presidents by Creativity (From Lincoln to Trump)](https://thecreativityboosters.com/episodes/ranking-u-s-presidents-by-creativity-from-lincoln-to-trump) — 2025-06-21, 55 min. What's the line between originality and chaos in leadership? Using the Torrance Test of Creative Thinking, we rank U.S. presidents on their innovation—from Thomas Jefferson's bold experiments to Lincoln's flexibility under pressure to Trump's unpredictable approach. - [UFC: From Bankruptcy to $12B—The Blueprint for Visionary Leadership](https://thecreativityboosters.com/episodes/ufc-from-bankruptcy-to-dollar-12b-the-blueprint-for-visionary-leadership) — 2025-06-07, 68 min. How did the UFC go from near-bankruptcy to a $12 billion sale? Dana White's bold leadership transformed a struggling organization into a global powerhouse through risk-taking, strategic IP control, and emotional branding that created die-hard fans. - [Thriving in VUCA: How Visionaries Turn Chaos into Opportunity](https://thecreativityboosters.com/episodes/thriving-in-vuca-how-visionaries-turn-chaos-into-opportunity) — 2025-05-14, 72 min. In a world defined by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), how do the most resilient minds not just survive, but thrive? The answer lies in bold innovation, strategic agility, and creative problem-solving. - [5 Steps to Kill Bureaucracy and Spark Innovation](https://thecreativityboosters.com/episodes/5-steps-to-kill-bureaucracy-and-spark-innovation) — 2025-04-07, 70 min. What if your biggest constraints are actually your secret weapon? Frugal innovation proves that limitations don't kill creativity—they fuel it. Learn how constraints drive groundbreaking solutions across education, banking, and entertainment. - [From Perfectionism to Play: Unlocking Your Creative Potential](https://thecreativityboosters.com/episodes/from-perfectionism-to-play-unlocking-your-creative-potential) — 2025-03-27, 72 min. What if perfectionism is killing your best ideas? Creative catalyst Melissa Dinwiddie reveals how embracing imperfection and play unlocks breakthrough innovation—and why self-compassion is your secret weapon. - [Amazon's Secret Weapon: The PRFAQ Innovation Method Explained](https://thecreativityboosters.com/episodes/amazons-secret-weapon-the-prfaq-innovation-method-explained) — 2025-03-07, 101 min. How does Amazon consistently launch winning products? The answer is PRFAQ—a proven method that forces you to work backwards from customer delight before writing a single line of code. - [Hollywood Secrets: Emmy Writer Reveals How to Generate Ideas Like DiCaprio](https://thecreativityboosters.com/episodes/hollywood-secrets-emmy-writer-reveals-how-to-generate-ideas-like-dicaprio) — 2024-12-13, 114 min. What does it take to sell a screenplay to Harvey Weinstein, create cult classics, and collaborate with Leonardo DiCaprio? Emmy-nominated writer-producer Adam Tex Davis shares his creative secrets. - [AI Isn't Just a Tool—It's the New Electricity](https://thecreativityboosters.com/episodes/ai-isnt-just-a-tool-its-the-new-electricity) — 2024-11-09, 37 min. What if AI could transform business as fundamentally as electricity transformed the industrial revolution? Drawing powerful parallels between today's AI revolution and history-changing inventions, discover why AI isn't just another tool—it's a platform. - [Ancient Rhetoric Meets Silicon Valley: The Persuasion Playbook](https://thecreativityboosters.com/episodes/ancient-rhetoric-meets-silicon-valley-the-persuasion-playbook) — 2024-10-10, 38 min. What can a 2,000-year-old Roman framework teach you about nailing your next pitch? Cicero's five canons of rhetoric remain the secret weapon for captivating audiences and driving innovation in today's data-driven world. - [From Pancakes to Processors: The Nvidia Story](https://thecreativityboosters.com/episodes/from-pancakes-to-processors-the-nvidia-story) — 2024-07-07, 38 min. Uncover the incredible journey of Nvidia, from its humble beginnings in a Denny's diner to becoming a global leader in AI and high-performance computing and gain insights in the fascinating story of Jensen Huang, the visionary behind Nvidia, and how his unique background and daring leadership propelled the company to new heights. - [From MBTI to Big Five: Understanding Personality's Influence on Innovation](https://thecreativityboosters.com/episodes/from-mbti-to-big-five-understanding-personalitys-influence-on-innovation) — 2024-05-28, 40 min. Are you ready to dive deep into the world of personality tests and their impact on creativity? Join us as we debunk the myths surrounding popular personality assessments like Myers-Briggs and DISC profiles, and explore the scientifically validated Big Five personality traits. - [The Neuroscience of Creativity and Innovation](https://thecreativityboosters.com/episodes/the-neuroscience-of-creativity-and-innovation) — 2024-04-23, 61 min. This episode is perfect for anyone who's ever been curious about hacking their brain to enhance creativity and innovation, or simply fascinated by the brain's workings during creative spurts. - [Shaping the Innovators of Tomorrow: An Interview with Christoffer Kølgaard](https://thecreativityboosters.com/episodes/shaping-the-innovators-of-tomorrow-an-interview-with-christoffer-k-lgaard) — 2024-03-21, 80 min. Get ready to dive into the vibrant world of creativity in our latest episode. Join us as we uncover the fascinating traits that set creative children apart and explore the dynamic interplay between nature and nurture in fostering creativity. - [Managing Brands and Driving Innovation in a Creative Industry: An Interview with Simran G. Jaiswal](https://thecreativityboosters.com/episodes/managing-brands-and-driving-innovation-in-a-creative-industry-an-interview-with) — 2024-03-12, 52 min. We are graced with Simran Jaiswal's presence and insights in today's episode. Our 4-part series on the Creative Problem Solving Journey has had us journey across many treacherous waters, but we've found safe path in the seas of Problem Clarification, Ideation, Maturation and lastly Implementation. - [Innovation Masterclass [Part 4]: Change Management for Successful Implementation](https://thecreativityboosters.com/episodes/innovation-masterclass-part-4-change-management-for-successful-implementation) — 2024-01-16, 42 min. Part 4 of 4: Implementation | You've clarified the problem, generated ideas, and prototyped solutions. Now comes the hardest part: making it real. Learn why most innovations fail at implementation—and how to beat the odds. - [Innovation Masterclass [Part 3]: Stop Killing Ideas in the Maturation Phase](https://thecreativityboosters.com/episodes/innovation-masterclass-part-3-stop-killing-ideas-in-the-maturation-phase) — 2023-12-01, 50 min. Part 3 of 4: Maturation | You've brainstormed brilliant ideas—now what? Most innovations die in the gap between ideation and implementation. Learn the art of idea maturation: prototyping, testing, and selecting which ideas deserve your resources. - [Innovation Masterclass [Part 2]: The Kangaroo Method for Breakthrough Ideation](https://thecreativityboosters.com/episodes/innovation-masterclass-part-2-the-kangaroo-method-for-breakthrough-ideation) — 2023-11-19, 64 min. Part 2 of 4: Ideation | Why do brainstorming sessions produce predictable, mediocre ideas? Because you're thinking like a human when you should be thinking like a kangaroo. Master the art of generating breakthrough solutions. - [Innovation Masterclass [Part 1]: Ask "Why" 5 Times to Solve the Right Problem](https://thecreativityboosters.com/episodes/innovation-masterclass-part-1-ask-why-5-times-to-solve-the-right-problem) — 2023-09-30, 56 min. Part 1 of 4: Problem Clarification | Are you solving the wrong problem? One simple question—"Why?"—can save your team months of wasted effort. This is the first stage of the Creative Problem Solving Journey. - [Death By Innovation Theater: A Startup's $2M Wake-Up Call](https://thecreativityboosters.com/episodes/death-by-innovation-theater-a-startups-dollar-2m-wake-up-call) — 2023-06-10, 81 min. What happens when your startup looks innovative but isn't? Søren Nielsen, former CEO of ERNIT, shares how "innovation theater"—showcasing without delivering—cost his company dearly. Learn from his expensive mistakes. - [Fuck Up Nights: Why Denmark's Innovation Ecosystem Is Broken](https://thecreativityboosters.com/episodes/fuck-up-nights-why-denmarks-innovation-ecosystem-is-broken) — 2023-05-27, 86 min. Denmark ranks high on innovation—but can't keep its unicorns. Jasmina Pless, Head of Entrepreneurship at Danish Chamber of Commerce, reveals why high-growth companies flee Denmark and what we can do about it. - [Why Your Best Ideas Die in Meetings (And How to Fix It)](https://thecreativityboosters.com/episodes/why-your-best-ideas-die-in-meetings-and-how-to-fix-it) — 2023-04-04, 42 min. You've got a brilliant innovation—but nobody's buying in. The problem isn't your idea; it's your story. Learn how storytelling transforms skeptics into champions and drives innovation agendas forward. - [ChatGPT vs Human Creativity: Who Wins the Innovation Battle?](https://thecreativityboosters.com/episodes/chatgpt-vs-human-creativity-who-wins-the-innovation-battle) — 2023-03-28, 52 min. Is AI coming for your creative job? We put ChatGPT to the test in a creativity challenge—and the results will surprise you. Discover how to leverage AI tools without losing your human edge. - [How Novo Nordisk Recruits Innovators (Secrets from a VP)](https://thecreativityboosters.com/episodes/how-novo-nordisk-recruits-innovators-secrets-from-a-vp) — 2022-12-12, 44 min. How does one of the world's leading pharmaceutical companies attract and retain creative talent? Alain Proietti, VP of Global Talent Acquisition at Novo Nordisk, reveals the secrets to recruiting innovators at scale. - [Google's Secret: How to Hire Creative Geniuses](https://thecreativityboosters.com/episodes/googles-secret-how-to-hire-creative-geniuses) — 2022-12-09, 74 min. What if procrastination is actually a sign of creative genius? Dinko and Nikhil explore the science behind identifying and evaluating creative candidates—and why companies like Google prioritize creativity as a competitive advantage. - [Are Dolphins More Creative Than Humans? A Scientist Weighs In](https://thecreativityboosters.com/episodes/are-dolphins-more-creative-than-humans-a-scientist-weighs-in) — 2022-09-27, 96 min. Can creativity be taught, or are you born with it? Renowned professor Christian Byrge joins to explore the science of innovation, creative confidence, and whether some animals are more creative than others. - [How Olympic Athletes and Le Mans Racers Spark Innovation](https://thecreativityboosters.com/episodes/how-olympic-athletes-and-le-mans-racers-spark-innovation) — 2022-09-26, 41 min. What can high jumpers and race car drivers teach you about workplace innovation? Explore how athletic innovation fuels breakthrough thinking—and what it means for your next brainstorming session. - [Baby Strollers + Airplane Design = Innovation Gold](https://thecreativityboosters.com/episodes/baby-strollers-airplane-design-innovation-gold) — 2022-09-26, 21 min. What do baby strollers and aircraft have in common? Everything—if you understand idea combination. Discover the surprising connection that revolutionized parenting and learn how to steal ideas like a creative genius. ## Policies - [Privacy policy](https://thecreativityboosters.com/privacy) - [Cookie policy](https://thecreativityboosters.com/cookies)