Death By Innovation Theater: A Startup's $2M Wake-Up Call

What happens when your startup looks innovative but isn't? Søren Nielsen, former CEO of ERNIT, shares how "innovation theater"—showcasing without delivering—cost his company dearly. Learn from his expensive mistakes.

• Innovation Theater Exposed: Why talking about innovation is killing your startup.
• The $2M Media Trap: How premature attention destroyed product development focus.
• Vanity Metrics = Death: Why downloads don't matter if they don't drive real value.
• Corporate Partnership Pitfalls: The hidden dangers startups face when collaborating with big companies.
• Implementation > Everything: Why shipping beats pitching every single time.

Join Søren Nielsen, author of "Death By Innovation Theater" and former CEO of startup ERNIT, as he reveals how innovation theater nearly destroyed his company. Discover why partnering with corporates can be dangerous for startups, how media attention created vanity metrics that distracted from real progress, and why releasing too early kills products. Learn the real metrics to measure innovation, how to move quickly past organizational bureaucracy, and what red flags to watch for in your organization. Packed with wisdom from expensive mistakes and practical advice on building sustainable businesses, this episode is essential for startup founders and corporate innovators alike.